Marketing per project, with the long sales cycle in view.
A development sells over months or years, project by project, through a handful of very high-value leads. Decifer organises marketing and demand by project, so you can see which projects are generating qualified interest and where the long path from enquiry to sale is stalling.
Few leads, huge value, a very long cycle.
A project lives or dies on a small number of high-value buyers, and enquiries trickle in over months. A slow patch could be the normal cadence of a long sale or a real problem, and a monthly count can't tell you which.
Marketing spend per project is large and hard to judge in the moment. The useful question is whether a project's qualified demand is on pace for its stage, which means measuring it against its own history, not a calendar month.
What we won't do
- Read a short-term lead dip as failure on a multi-year cycle.
- Promise a sale from a single campaign on a long path.
- Average projects that sit at completely different stages.
The problems we solve here.
Sector-specific, and each one computed from your own connected data.
Qualified demand per project
Against the project's own stage
Enquiry quality and pace for each project measured against where that project is in its life, not blended into one meaningless pipeline figure.
Is a slow patch normal or a warning
Cadence vs history and peers
A project's enquiry cadence compared to its own history and to comparable past projects, so a genuine stall is told apart from the usual quiet stretch of a long sale.
Where the enquiry-to-sale path stalls
The months-long journey
The step in a long, high-value journey where qualified buyers go quiet, the part you cannot see from a count of enquiries.
Organised by what matters to you.
Project
Decifer organises a developer's world by project. Every enquiry, campaign and decision belongs to a project and is judged against that project's own stage and pace, never averaged with projects at a different point in their life.
The capabilities that fit this sector.
The same engine and modules, switched on for what this industry needs. Open any one to see how it works.
Discoverability
SEO and AEO today; GEO for AI search is on the way.
ExploreCRM & Retention
Segment, reactivate dormant customers, and grow the active base.
ExploreAnalytics
Lifetime value and cohorts, computed from your own data.
ExploreCRO & Commerce
Find and fix the friction losing you conversions and revenue.
ExplorePaid
Spend efficiency and pacing, with budget moved to what works.
ExploreOne decision, reasoned end to end.
The shape every decision takes in this sector: a measured signal, what changed, the move, and the figures behind it. The numbers below are illustrative.
A project's qualified enquiries are slowing faster than its stage explains.
Signal
Project A is in its mid-sales phase, where comparable past projects averaged about 12 qualified enquiries a month. It is running at 5, and the decline began before the seasonal lull that hit it last year.
What changed
On a long cycle a slow month means little, which is why this is easy to miss. Measured against the project's own stage and comparable projects, the pace is below where it should be, and earlier than seasonality would explain.
The move
- Check the project's lead sources for a channel that dropped.
- Compare its current marketing to what worked in comparable projects at the same stage.
- Decide on intervention now, while there is still runway in the sales phase.
On a months-long sale the only way to act in time is to judge a project against its own stage, not a calendar month, turning a quiet patch into an early warning instead of a post-mortem.
What we connect for this sector.
Read-only connections to the systems you already use. Every figure is computed, never invented.
See it on your own data.
Request access and we set up your workspace, configured for your industry. Connect your sources, and the decisions start the same day.