Decisions to grow

Showing 21 of 22 decisions.

• Data

  #1
  100% of revenue (AED 2,780,000) can't be tied to a channelNote: Fix UTM/channel tagging at the source and add an attribution model so spend decisions aren't made blind.
  AED 2,780,000 of revenue unattributable

  Metric	Value	Period	Source
  Total revenue	AED 2.8M	2026-06-01	decifer
  Attributed revenue	AED 0	2026-06-01	decifer
  Unattributed share	100%	2026-06-01	decifer

• Data

  #2
  5 of 5 feeds are erroring or never syncedNote: Re-authenticate or reconnect the dead feeds — they are delivering no data at all.
  unquantifiable until fixed

  Metric	Value	Period	Source
  shopify	no clean signal	2026-06-03T14:15:32.188073+00:00	shopify
  ga4	no clean signal	2026-06-20T14:15:32.188073+00:00	ga4
  braze	no clean signal	never synced	braze
  gsc	no clean signal	2026-06-19T14:15:32.188073+00:00	gsc
  klaviyo	no clean signal	2026-06-12T14:15:32.188073+00:00	klaviyo

• Fix

  #3
  Organic sessions fell 27% vs its norm to 44,000 sessionsAct: Audit the pages that lost the most clicks; refresh content and fix technical SEO.
  ▼ 15,875 sessions vs baseline

  Metric	Value	Period	Source
  Organic sessions	44k sessions↓ 15.9k sessions	last 8 periods	demo
  Organic sessions (baseline)	59.9k sessions	baseline	demo

• Data

  #4
  No clean signal for Contribution margin yetNote: Reconnect or refresh the source so this metric can be trusted.
  Not measurable yet
• Data

  #5
  No clean signal for Margin ROAS (profit-based) yetNote: Reconnect or refresh the source so this metric can be trusted.
  Not measurable yet
• Data

  #6
  Data health score is 22.2/100Note: Work the lowest-scoring data-health checks first — every channel decision rides on this data being trustworthy.
  22.2/100 across 3 measurable check(s)

  Metric	Value	Period	Source
  Attribution	0 score	current	decifer
  Feed freshness	0 score	current	decifer
  Funnel coverage	66.7 score	current	decifer

• Capture

  #7
  Repeat purchase rate rose 18% vs its norm to 30%Act: Lean into loyalty — repeat behaviour is compounding.
  ▲ 4.63% vs baseline

  Metric	Value	Period	Source
  Repeat purchase rate	30%↑ 4.6%	last 8 periods	demo
  Repeat purchase rate (baseline)	25.4%	baseline	demo

• Capture

  #8
  Indexed pages rose 14% vs its norm to 10,800 pagesAct: Index footprint is growing; prioritise the templates earning impressions.
  ▲ 1,288 pages vs baseline

  Metric	Value	Period	Source
  Indexed pages	10.8k pages↑ 1.3k pages	last 8 periods	demo
  Indexed pages (baseline)	9.5k pages	baseline	demo

• Data

  #9
  Conversions can't be reconciled across sources yetNote: Connect both a platform analytics source and a canonical order source so reported conversions can be reconciled.
  unquantifiable until fixed
• Capture

  #10
  New customers rose 2% vs its norm to 3,000 usersAct: Find what's working here and reinforce it.
  ▲ 66.3 users vs baseline

  Metric	Value	Period	Source
  New customers	3k users↑ 66.3 users	last 8 periods	demo
  New customers (baseline)	2.9k users	baseline	demo

• Capture

  #11
  Reactivated customers rose 59% vs its norm to 3,700 usersAct: Scale the win-back that's working to the wider dormant base.
  ▲ 1,375 users vs baseline

  Metric	Value	Period	Source
  Reactivated customers	3.7k users↑ 1.4k users	last 8 periods	demo
  Reactivated customers (baseline)	2.3k users	baseline	demo

• Fix

  #12
  Dormant rate (90d+) rose 26% vs its norm to 33%Act: Launch a win-back flow to the newly dormant cohort before they churn for good.
  ▲ 6.88% vs baseline

  Metric	Value	Period	Source
  Dormant rate (90d+)	33%↑ 6.9%	last 8 periods	demo
  Dormant rate (90d+) (baseline)	26.1%	baseline	demo

• Fix

  #13
  Active customers (90d) fell 3% vs its norm to 120,000 usersAct: Investigate acquisition and early churn — the active base is shrinking.
  ▼ 3,188 users vs baseline

  Metric	Value	Period	Source
  Active customers (90d)	120k users↓ 3.2k users	last 8 periods	demo
  Active customers (90d) (baseline)	123k users	baseline	demo

• Fix

  #14
  Conversion rate fell 14% vs its norm to 1.8%Act: Run a CRO pass on the highest-traffic, lowest-converting pages and checkout.
  ▼ 0.3% vs baseline

  Metric	Value	Period	Source
  Conversion rate	1.8%↓ 0.3%	last 8 periods	demo
  Conversion rate (baseline)	2.1%	baseline	demo

• Capture

  #15
  Sessions rose 18% vs its norm to 270,000 sessionsAct: Capture the demand — make sure the top landing pages convert before it cools.
  ▲ 42,125 sessions vs baseline

  Metric	Value	Period	Source
  Sessions	270k sessions↑ 42.1k sessions	last 8 periods	demo
  Sessions (baseline)	228k sessions	baseline	demo

• Capture

  #16
  Ad spend rose 5% vs its norm to AED 810,000Act: Find what's working here and reinforce it.
  ▲ AED 37,500 vs baseline

  Metric	Value	Period	Source
  Ad spend	AED 810k↑ AED 37.5k	last 8 periods	demo
  Ad spend (baseline)	AED 773k	baseline	demo

• Fix

  #17
  Paid dependence ratio rose 13% vs its norm to 72%Act: Shift budget toward organic and CRM — the business is over-reliant on paid.
  ▲ 8.13% vs baseline

  Metric	Value	Period	Source
  Paid dependence ratio	72%↑ 8.1%	last 8 periods	demo
  Paid dependence ratio (baseline)	63.9%	baseline	demo

• Data

  #18
  1 key funnel event not tracked: conversionsNote: Instrument the missing events so the conversion funnel can be measured end to end.
  unquantifiable until fixed

  Metric	Value	Period	Source
  Coverage	66.7%	current	decifer
  Missing event: conversions	no clean signal	current	decifer

• Watch

  #19
  Revenue is 7% behind target at AED 2,780,000Act: Reallocate spend to the highest-ROAS channels and protect the top-margin lines.
  ▼ AED 220,000 vs baseline

  Metric	Value	Period	Source
  Revenue	AED 2.8M↓ AED 220k	vs target	demo
  Revenue (baseline)	AED 3M	baseline	demo

• Watch

  #20
  Organic conversion rate rose 0% to 1.7%Act: Keep an eye on this; no action needed yet.
  ▲ 0% vs baseline

  Metric	Value	Period	Source
  Organic conversion rate	1.7%	2026-05-01T00:00:00+00:00→2026-06-01T00:00:00+00:00	demo
  Organic conversion rate (baseline)	1.7%	baseline	demo

• Watch

  #21
  Blended cost to acquire a customer rose 0% to AED 270Act: Keep an eye on this; no action needed yet.
  ▲ AED 0 vs baseline

  Metric	Value	Period	Source
  Blended cost to acquire a customer	AED 270	2026-06-01T00:00:00+00:00→2026-06-01T00:00:00+00:00	derived
  Blended cost to acquire a customer (baseline)	AED 270	baseline	derived

J / KmoveEopen